Every verse of the song "Jangan Menyerah" has meaning and motivation. As a result, this research can provide other meanings from the parables explained through Ferdinand De Saussure's theory of semiotic analysis. Saussure's theoretical model focuses more on the signified and the signified. While the analysis technique used is the semiotic analysis technique of Ferdinand de Saussure. The method in this study uses a qualitative method. The semiotic theory used is the opinion of De Saussure. The pragmatic dimension in semiotics is the study of the relationship between signs and their users (interpreters), especially those related to the concrete use of signs in various events (discourse) and their effects or impacts on their users. The pragmatic dimension in semiotics relates to the meaning of a sign and how the sign answers questions such as "what for" and "why", and how signs are exchanged and how much value they give to their users. This article attempts to reveal the pragmatic dimension of semiotics in the D'MASIV song "Jangan Menyerah".
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